Make the bright choice.

Powered by Niacinamide and Rice Water, this 4-step routine featuring a face wash, toner, serum, and SPF50 sunscreen works in harmony to gently cleanse, tighten pores, boost hydration, and protect against sun damage. The result? Skin that looks clearer, feels smoother, and glows more evenly.
Because clear skin is always a bright idea.

2% niacinamide simply bright face wash with rice water, 100ml:
* clinically proven to instantly brighten, soften skin
* non-irritant & sulphate-free
* removes 99% pore clogging impurities
* gentle & non-drying

3% niacinamide toner with rice water, 150ml:
* clinically proven to brighten skin & tighten pores in 3 days
* non-comedogenic, dermat-tested
* alcohol-free toner

10% niacinamide face serum with rice water, 50ml:
* clinically proven to brighten skin from 1st use
* fades blemishes for clear skin
* smoothens skin texture
* dermat-tested

2% niacinamide SPF50 PA++++ hybrid sunscreen with rice water, 50g:
* clinically proven to brighten skin in 2 weeks
* 3x tan reduction
* 4-hr water resistant
* leaves no white cast
* lightweight & non-greasy